Working at salesforce makes it easy to get caught up in the hype around social enterprise; the vision is compelling. At some point, every vendor will take up this mantra, using different words, and the volume will eventually die down. Looking beyond the hype, one aspect of the social enterprise that is tangible, real, valuable (insert other awesome words here) is working with other people in the context of business process.
Most company processes involve some combination of
- One or more systems
- Email and/or other communication vehicle
- People talking to each other
- Training new employees on how to do it
A social process involves taking steps 2 through 4 and inserting them into step 1 where everything happens in one place. Whether it is one single system or systems stitched together, putting the business process data and the people who process it together is a real way to improve productivity and quality. The beneifts include:
- Increased revenue – sales based processes will become faster and better resulting in more deals and higher closure rates
- Quality data – don’t have multiple “sources of truth”
- Improved productivity – eliminate swivel chair work among different systems
- Better decision making – access to the right data at the right time makes for better choices
- Happier employees – people like to work this way. Do you think employees like extra meetings, dealing with a 10 level nested email approvals, etc.?
Three years from now, this will be standard procedure and we will look on anything that requires more than one system plus email and say “this sucks”.