This is a blog post from ReadWriteWeb, where I used to write.
This current economic client is having a devastating effect on almost every business around. In order to adapt to changing conditions and opportunities, businesses will need to use flexible, adaptable systems to survive. The days of expensive, year long implementations of behind-the-firewall software will be few and far between.
I recently attended a Forrester Briefing and listened to comments from Peter Burris, who is very smart. They’ve done a host of studies showing that technology will be a growing part of how businesses compete and differentiate themselves in the future.
While systems and software used to be very “behind the scenes” and often transaction based, it is the case no longer. Consumers and businesses alike buy differently, consume differently, and recommend differently. Trends like social networking, video on demand, ecommerce will continue to force businesses to adapt to keep up with their customers. They cannot rely on systems that take years to implement and most don’t have the budgets to make large investments, at least for the next couple of years.
The growing focus on SaaS, cloud computing, application platforms, etc. are all responses to this growing trend in the market. There will be other solutions in the future for mobile, etc. that we haven’t even imagined. They all support the need for businesses to utilize systems that they can deploy, change and retire quickly. In my real job, I remember meeting with a venture capitalist who talked about how their firm looks for opportunities where they see lots of “wiggling”. He couldn’t describe what that really meant, or how one gets paid for wiggling; I thought he was a lunatic.
In retrospect, he does make one good point. Things happen quickly on the internet and in this changing global economy. When a business sees wiggling (or opportunities) either positive or negative, they need agile systems to respond. One size fits all software and packaging is going the way of the VCR. I think this will continue to grow in importance and focus as enterprises evaluate new systems and invest in new technology. What do you think?